The best part –Instagram limits the duration of videos to 60 seconds for Feed, while IGTV allows you to upload up to 60 minutes of video from the web (or 15 minutes if you upload from mobile). Instagram TV, popularly known as IGTV, is a feature for sharing long-form videos on the social media platform.
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Our blog will lay a foundation on how to implement IGTV into your overall social video strategy.īefore you decide where to create your videos, master the art of engaging video making with the blog : The Benefits And Best Practices Of Video Marketing. In this blog post, we will give you a detailed breakdown of Instagram IGTV, best practices on how to use it for your business, how to post on IGTV, and more. If you’re wondering how to create a video marketing strategy, look no further! Long-form video content for IGTV is your answer to driving real business results. The introduction of IGTV has taken Instagram video to the next level and brought great and unique opportunities for brands and influencers to build an audience, encourage engagement through meaningful conversations using video as a medium, and promote services that the target audience may be interested in purchasing or trying.
Growing at a breakneck speed globally with almost 1 billion active users, every month, in 2020, the photo and video-sharing social networking service has come a long way from once being a favorite for travelers sharing their holiday pictures to now appealing to influencers, advertisers, and brands. Whether it’s brunch, business, or the beach – it’s Instagrammable! BTW, have you tried the IGTV videos feature yet?! The introduction of IGTV by Instagram was a phenomenal addition to the already powerful social media platform. Instagram has grown enormously over the years, and it continues to broaden its horizons.
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